How Leads Work

As a property manager, finding tenants to fill your units is the absolute number one priority. But even though you want to get tenants quickly, you don’t necessarily want to take the first applicant for every unit. With online property management software, it’s easy to view and review leads for your units to find the right tenants, every time!

Lead Information

When someone applies to one of your units that have been posted on some sort of property listing site, or even your own property or company website, they will automatically be added into the online property management system as a ‘lead’. From here, you can instantly get some quick, readily available information about the applicant. You can see their current address, what they are looking for in a unit, and some basic information about their rental history. With this quick view, you can do some first-level filtering to see if the lead would be a good fit for the unit. For a more in-depth, detailed look into the lead, you also can easily see their submitted application directly through the system, attached to the lead, so you can access all the lead information at once. With this information, it makes it a lot easier to start thinning down the applicant pool!

Background Reports and Checks

On top of their submitted information, you can see any reports and background checks that you have run on the applicants directly through their lead page. With online property management software, it’s super easy to run credit, eviction, and criminal checks on all of your leads, giving you detailed information that you wouldn’t be able to necessarily find with just an application. These too are connected directly to the lead within the online system, making it simple to view the complete picture of your leads every time. Combining these reports with their applications can provide a whole view of your applicants!

Lead Communication

Just like tenant and vendor communication, you can also communicate with your leads and applicants directly through the online property management software. You can send out texts or emails via the system, decluttering your personal accounts while still remaining in constant contact with your leads. Along with advanced messaging, you can also leave notes on any lead’s page, viewable only to you and your team, to keep a written record of your thoughts on applicants all within the system. If you require any pictures or documents to be sent over, those will also be found directly on the lead page, keeping all of the information of a lead together in one place. No matter what you need from or for a lead, you can do it all via the online system!

Lots of Leads

No matter if you have one unit available or one hundred, all your leads will be able to show the same information and be available for background reports and messaging. If you have too many leads showing at once, you can filter based on the property they applied to as well as based on any categories that you have created for a lead, denoting the status of the lead cycle. Here at Property Matrix, we know how important it is to maintain control over the lead and application process, and we are dedicated to making that process as easy and as manageable as possible! Schedule a demo with Property Matrix today to see how your application and lead process can be simplified!